Hi, I'm Sri

I'm a product designer with over 3+ years of experience designing 0 to 1 products, B2B SaaS web apps, websites & contributing to enterprise design systems. I have experience influencing Product Managers and Stakeholders in design decisions and advocating for good UX. I care deeply about craft, continuous growth, and solving problems.

VUE.ai (B2B Saas)

Owned complete revamp of Vuemodel, 1 out of 4 modules under Vue.ai.
Worked alongside Product, Presales and Engineering. Rapid prototyping and iteration based on management feedback. Influenced design decisions. Worked on data heavy visualizations, complex productivity workflows and role-based permissions. Onboarding experiences using ProductFruits.
Contributed to the BLOX design system and built cohesive scalable UI components.
Reduced customer churn and improved Task Completion Rate (TCR) by 80%.

Lennox (B2B HVAC NYSE:LII)

Owned design for LennoxPros and Lennox Commercial business units.
Collaborated with Business Analyst and Product Owner to derive user journeys from requirements and present prototypes to external stakeholders for feedback. UI/UX for internal dealer tools and Web Design for marketing funnel pages. Analyzed metrics on Google Analytics 4 and Microsoft Clarity.
Collaborated with cross functional teams like IT, Marketing and Project Management.
Contributed to Cirrus Design System.

Safetag Landing Page Redesign

Redesigned Safetag's landing page. Revamped the entire user experience and visual appeal for this UK-based SaaS startup specializing in GPS tracking solutions. Focus was to make the website standout from another competitor. Improved Average Session Time (AST) by 15%. Measured on GA for over 3 months tweaked design based on feedback.

My Vector Art

View on behance

Case Studies under NDA, happy to walk you through my work over call

Contact Me

srivathssa@gmail.com

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